Manual admin everywhere
Teams waste hours copying data,
chasing updates, and managing work
across spreadsheets and messages.
Software & automation firstCustom software
Custom software
and automation for growing businesses
We help companies replace manual work, disconnected tools,
and messy operations with one custom system the whole business runs on.
Internal systemsWorkflow automationDashboards & portalsIntegrationsVoice-note capture
One system, aimed
at your industry
Fractal designs and installs custom software and automation around how your business actually runs.
We speak trade first, software second.
IndustryFor removals firms
Moving & Removals
Which of last month’s moves actually made money?
Every enquiry, survey, move and pound in one place
Your crew talks, the system types
Margin visible by Friday
0:42
MoveKingsbridge → Exeter
Crew hours14.5 logged
Waiting time2h · on the invoice
Filed from one voice note. Nobody typed.
Operations get messy
as businesses grow
Most growing businesses outgrow spreadsheets, message threads,
and disconnected tools. Work slows down, errors creep in, and nobody sees the whole picture.
Poor visibility
No live picture of what is in progress,
who owns it, or how each job
actually did.
Disconnected tools
CRM, website, spreadsheets, and
communication systems do not work
together cleanly.
Held together by workarounds
Old tools patched with exports, copy-paste,
and habits only two people understand.
Software that improves
how the business runs
The goal is not just to ship something polished.
It is to make the business run with less manual effort and fewer surprises.
Reduce manual work
Automate repetitive processes and replace
spreadsheets and manual tasks with reliable systems.
Improve visibility across teams
Give teams clear access to operational data, dashboards, and real-time insights.
Connect workflows and systems
Integrate tools and data so information flows across teams.
Scale with stronger infrastructure
Systems built to support growth and
increasing workloads.
Know what every job made
Quoted vs actual, extras billed,
and margin visible while it still matters.
Make the way work moves obvious
One agreed flow for the day-to-day
instead of ten private systems.
Built to work
in real
conditions
Clients come to Fractal when they need more than a surface-level upgrade: systems the business can lean on every day.
We solve real operational problems
We focus on improving how the business runs, not just delivering features.
We think in systems, not tasks
We look at workflows, dependencies,
and connections, not isolated deliverables.
We like the messy ones
If the day-to-day runs on spreadsheets, chats,
and memory, that is exactly our kind of project.
We build for long-term use
Our goal is to create systems that remain stable, clear, and useful as the business evolves.
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Slide 1 of 4
Case studies with measurable
business impact
See all projects
1 / 4
Star Van Lines
Moving & RemovalsAn SEO-focused website rebuild with clearer service structure, stronger lead generation, and a scalable foundation for growth.
~500
website visitors reported each month
~100
lead submissions reported each month
~20
booked jobs linked to the website flow
SEO-first
website structure built for promotion and search
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Slide 1 of 2
Trusted by teams that needed
more than another tool
Location
Prague, Czech Republic
Services
Custom Software Development,
UX/UI Design, Web Development
Sports$10k-$49kVerifiedMar 2024 - Ongoing
Trout Area Czech Republic
What we've found most impressive about Fractal Web is their systematic approach.
Fractal Web built an automated sport fishing league platform with real-time scoring, rankings, statistics, and admin tools. Tournament operations became faster and more reliable, while manual workload and scoring errors dropped significantly.
IN
Igor Novak
Founder & Managing Dir, TA CZ
Verified by Clutch
5.0
A few common
questions
The things owners ask before they book a call.