Star Van Lines

Star Van Lines website shown on a laptop render
Custom Websites

An SEO-oriented website rebuild for a US moving company, designed to improve service presentation, strengthen search-readiness, and turn the website into a clearer inbound lead source.

Sector

Moving / relocation services

Primary market

United States

Delivery window

09 Apr 2023 – 09 Jun 2023

Why the rebuild was needed

The old website was too limited to support stronger online growth. It did not present the business clearly enough, lacked a solid SEO foundation, and was not structured to support inbound lead generation.

The website felt outdated and limited in functionality

Too much focus on visuals, not enough on growth logic

Service presentation was weaker than it should be

Content structure was not built for SEO expansion

The site was not supporting lead generation strongly enough

What the project needed to achieve

The goal was not just to refresh the design. The website had to become clearer, more scalable, and more useful as a business tool.

Build a stronger SEO-ready structure

Improve how services are presented

Support lead capture more effectively

Create a better base for future content growth

Make the website more useful as a growth asset

A website rebuilt as a clearer growth system

The rebuild shaped the site around search visibility, service clarity, lead capture, CMS-backed editing, and cleaner handoff into business operations.

Rebuild the website structure

Create a clearer page hierarchy and stronger content structure to support search visibility, service clarity, and future expansion.

Improve service presentation

Restructure how services are explained so visitors can understand the offer faster and compare options more easily.

Add quote and enquiry flows

Support inbound lead generation through a cost calculator, enquiry paths, and clearer calls to action across the site.

Build a CMS-backed system

Set up content management so the team can update pages, expand content, and maintain the site more efficiently.

Connect growth and operations

Integrate the website with CRM and email-routing flows so enquiries move into the business more cleanly.

Star Van Lines website shown on a laptop mockup against a light gray background

Measured business impact

The rebuilt website helped create a clearer inbound flow, stronger service presentation, and a more useful foundation for long-term online growth.

~500

website visitors reported each month

~100

lead submissions reported each month

~20

booked jobs linked to the website flow

SEO-first

website structure built for promotion and search

This case proves that
Fractal Web:

Can turn a service website into a stronger growth asset

Can combine website strategy, structure, and lead logic in one delivery

Can build websites that support both presentation and performance

This project shows how Fractal Web approaches service-business websites not as static presentation pages, but as structured digital assets built to support visibility, trust, and growth.

Selected screens

A closer look at the website structure, service presentation, and lead-focused page logic.

Star Van Lines landing page shown on a laptop render
Star Van Lines homepage shown on a laptop over a dark background
Star Van Lines service map shown on a phone render
Star Van Lines quote and service labelling screen shown on a laptop
Star Van Lines calculator-related screen shown on a laptop against a warm brown background

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Slide 1 of 3

Case studies with measurable
business impact

Product Development

EXXO

A platform-focused build with a cleaner product structure, improved usability, and a solid foundation for future growth.

~1,000

monthly deliveries handled reliably

~5min

manual fulfilment per order before automation

~83hrs / month

of manual delivery work removed

10×–100×

higher practical throughput estimated

View Details
EXXO digital commerce product shown on a dark laptop render