An SEO-oriented website rebuild for a US moving company, designed to improve service presentation, strengthen search-readiness, and turn the website into a clearer inbound lead source.
Sector
Moving / relocation services
Primary market
United States
Delivery window
09 Apr 2023 – 09 Jun 2023
The old website was too limited to support stronger online growth. It did not present the business clearly enough, lacked a solid SEO foundation, and was not structured to support inbound lead generation.
The website felt outdated and limited in functionality
Too much focus on visuals, not enough on growth logic
Service presentation was weaker than it should be
Content structure was not built for SEO expansion
The site was not supporting lead generation strongly enough
The goal was not just to refresh the design. The website had to become clearer, more scalable, and more useful as a business tool.
Build a stronger SEO-ready structure
Improve how services are presented
Support lead capture more effectively
Create a better base for future content growth
Make the website more useful as a growth asset
The rebuild shaped the site around search visibility, service clarity, lead capture, CMS-backed editing, and cleaner handoff into business operations.
Create a clearer page hierarchy and stronger content structure to support search visibility, service clarity, and future expansion.
Restructure how services are explained so visitors can understand the offer faster and compare options more easily.
Support inbound lead generation through a cost calculator, enquiry paths, and clearer calls to action across the site.
Set up content management so the team can update pages, expand content, and maintain the site more efficiently.
Integrate the website with CRM and email-routing flows so enquiries move into the business more cleanly.
The rebuilt website helped create a clearer inbound flow, stronger service presentation, and a more useful foundation for long-term online growth.
~500
website visitors reported each month
~100
lead submissions reported each month
~20
booked jobs linked to the website flow
SEO-first
website structure built for promotion and search
Can turn a service website into a stronger growth asset
Can combine website strategy, structure, and lead logic in one delivery
Can build websites that support both presentation and performance
This project shows how Fractal Web approaches service-business websites not as static presentation pages, but as structured digital assets built to support visibility, trust, and growth.
A closer look at the website structure, service presentation, and lead-focused page logic.
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Slide 1 of 3
A platform-focused build with a cleaner product structure, improved usability, and a solid foundation for future growth.
~1,000
monthly deliveries handled reliably
~5min
manual fulfilment per order before automation
~83hrs / month
of manual delivery work removed
10×–100×
higher practical throughput estimated
