A customer-facing digital commerce product built to improve Xbox and Steam purchase journeys, reduce manual fulfilment pressure, and create a stronger branded buying experience.
Sector
Gaming / digital goods / ecommerce
Public case focus
Customer-facing frontend, UX, and delivery flow
Delivery speed
Xbox ~1 month, Steam ~2.5 weeks
EXXO needed stronger digital infrastructure for selling gaming-related digital goods online. The existing flow relied too heavily on manual fulfilment and lacked a unified, polished customer-facing experience across Xbox and Steam directions.
Orders required manual one-by-one fulfilment
Each delivery took time despite low unit cost
Buyer experience needed stronger branded presentation
Xbox and Steam flows needed a clearer shared direction
The process needed to support higher order volume more efficiently
The goal was not just to launch storefronts. The product had to improve purchase clarity, support fulfilment logic, strengthen brand experience, and make digital delivery easier to scale.
Improve storefront and checkout experience
Reduce manual fulfilment pressure
Support clearer transaction handling
Create a stronger branded customer journey
Build a more scalable digital commerce flow
The project combined storefront UX, checkout logic, fulfilment infrastructure, admin-side order handling, and a premium visual layer across Xbox and Steam product directions.
Create backend and admin workflows to support order processing, delivery states, and Digiseller-related operations.
Support cleaner ordering through dynamic checkout forms, clearer validation, and better transaction handling.
Move delivery away from slow one-by-one manual handling toward a more automation-ready fulfilment flow.
Create clearer Xbox and Steam purchase journeys with stronger visual presentation and more confident user flow.
Use responsive interfaces, motion, and advanced visuals to make the product feel more polished without reducing usability.
The product reduced repetitive manual delivery work, improved practical throughput, and created a stronger customer-facing buying experience.
~1,000
monthly deliveries handled reliably
~5min
manual fulfilment per order before automation
~83hrs / month
of manual delivery work removed
10×–100×
higher practical throughput estimated
Can deliver end-to-end digital product ecosystems, not just standalone websites
Can combine backend engineering, admin workflows, storefront UX, and payment / fulfilment logic
Can build polished digital commerce interfaces while keeping the product usable and stable
This project shows how Fractal Web approaches digital commerce products as connected systems, not just storefront pages or visual redesigns.
A closer look at the storefront experience, checkout logic, branded interface, and customer-facing purchase flow.
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An adaptive testing platform built to reduce manual workload, improve reliability, and support larger-scale assessment delivery.
~160hours
previously spent on checking and result consolidation
~200+
candidate process limit removed
40min
for reading and listening instead of ~2 hours
~2.5hours
of manual answer-sheet review nearly eliminated
