Privacy Policy

1. Who We Are

Fractal Web is a custom web and automation development agency. We are the data controller for the personal information collected through our website at https://fractal-web.com/.

If you have any questions about this policy or how we handle your data, please contact us:

• Website: https://fractal-web.com/
• Email: main@fractal-web.info

2. What Personal Data We Collect

When you complete our lead form, we collect the following information:

• Full name
• Email address
• Phone number (including mobile number for SMS communication)
• Business details – such as your company name, website, industry/niche, and relevant business information you provide

We only collect information that is necessary for the purposes set out in this policy. We do not collect sensitive personal data (e.g. health information, financial account details).

3. Lawful Basis for Processing

Under the UK GDPR, we must have a lawful basis for processing your personal data. We rely on the following:

Where we rely on legitimate interests, we have assessed that our interest in following up with individuals who have actively expressed interest in our services is balanced against your rights and expectations.

4. How We Use Your Data

We use the information you provide to:

• Respond to your enquiry and deliver your free systems review
• Send you follow-up emails about Fractal Web’s services and relevant content
• Contact you by phone or SMS/text message to schedule a discovery or sales call
• Store and manage your details in our CRM system to maintain an accurate record of our communications
• Assess how we can best support your business with custom web and automation solutions

We will not use your data for purposes incompatible with those listed above without first obtaining your consent.

5. SMS and Text Message Communications

By submitting your phone number through our lead form, you acknowledge that Fractal Web may contact you by SMS or text message for the purpose of following up on your enquiry or scheduling a call.

You can opt out of SMS communications at any time by replying STOP to any text message we send, or by contacting us directly at the email address listed in Section 1.

6. Who We Share Your Data With

We may share your personal data with trusted third-party service providers who help us operate our business. These include:

• CRM platform – to store and manage contact records and communication history
• Email marketing tools – to send follow-up and outreach emails
• Scheduling tools – to book calls and manage appointments

All third-party providers we use are required to process your data only on our instructions and are contractually bound to protect your information. Where providers are based outside the UK or EEA, we ensure appropriate safeguards are in place (such as Standard Contractual Clauses).

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.

7. How Long We Keep Your Data

We retain your personal data for as long as is necessary to fulfil the purposes described in this policy. Specifically:

• If you become a client, we retain your data for the duration of our business relationship and for 6 years thereafter (for legal and accounting purposes).
• If you do not become a client, we will retain your enquiry data for up to 12 months from the date of your initial submission, after which it will be securely deleted.
• You may request deletion at any time (see Section 8 below).

8. Your Rights Under UK GDPR

As a data subject under the UK GDPR, you have the following rights:

• Right of access – You can request a copy of the personal data we hold about you.
• Right to rectification – You can ask us to correct inaccurate or incomplete data.
• Right to erasure – You can ask us to delete your personal data in certain circumstances.
• Right to restrict processing – You can ask us to limit how we use your data in certain circumstances.
• Right to data portability – You can request your data in a structured, machine-readable format.
• Right to object – You can object to processing based on legitimate interests or for direct marketing at any time.
• Right to withdraw consent – Where processing is based on consent, you may withdraw it at any time.

To exercise any of these rights, please contact us at main@fractal-web.info. We will respond within 30 days.

9. Right to Lodge a Complaint

If you believe we have not handled your personal data in accordance with the law, you have the right to lodge a complaint with the UK’s data protection supervisory authority:

Information Commissioner’s Office (ICO)

Website: https://ico.org.uk

Helpline: 0303 123 1113

We would appreciate the opportunity to address your concerns directly before you contact the ICO, so please reach out to us first.

10. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or disclosure. These include access controls, encrypted communications, and use of reputable third-party platforms.

No method of transmission over the internet is 100% secure, and while we strive to protect your data, we cannot guarantee absolute security.

11. Cookies and Tracking

Our website may use cookies and similar tracking technologies to improve your browsing experience and analyse site traffic. For more information on how we use cookies, please refer to our separate Cookie Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “last updated” date. Where changes are significant, we will take reasonable steps to notify you directly.