Design, development and branding of e-commerce website
ICR Store is an online store focused on individual customers and small clinics purchasing medical supplies in small volumes. It is a division of ICR Group, which previously served only large corporate orders.
The task was to create an online store that would cater to individual customers and small clinics. This was a new project to expand the market beyond corporate clients.
A new logo was proposed and, after discussions, approved by the client. A modern, user-friendly design was developed, and the website's functionality was improved to create an easy-to-use platform for online shopping.
Before the project began, the client did not have an online platform designed for small-volume sales. The existing website was strictly corporate and lacked functionality for private customers and small clinics.
A sleek and structured set of UI components, guiding consistency and usability across the project.
ICR Store’s backend is built on Headless WordPress with WooCommerce, delivering a secure, scalable CMS for managing extensive medical product catalogs. Custom GraphQL queries and optimized data flows ensure real-time order processing and smooth inventory updates.
Leveraging Next.js, our frontend delivers a dynamic, high-performance interface with fluid animations and real-time updates. Using server-side rendering and modern React techniques, we crafted smooth interactions and vibrant visuals for an engaging medical shopping experience.
We created an online store that became accessible to individual customers and small clinics. This allowed the company to expand its market and increase sales. The new website also served as a tool for brand promotion, improving its visibility. The user experience was enhanced with a convenient interface.
