ICR Group

Design, development and branding of e-commerce website

ICR Group

Design, development and branding of e-commerce website

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[ Client ] LLC "ICR Group"
[ Corporate website ] https://icr.msk.ru/
/ Introduction

About project

[ Client ]

ICR Group is a company supplying medical products to hospitals and medical institutions in Russia and the CIS. The website had to showcase a wide range of products.

[ Task ]

Updating the website for ICR Group, a company that distributes medical products. The task was to create a modern website with e-commerce features, making it easy to search for products and enhancing the user interface.

[ Work plan ]

We updated the ICR Group logo and redesigned their website, focusing on a modern look and mobile usability. Over a thousand products were categorized and added manually, resulting in an improved user experience and a modern, functional site.

/ Initial data

Client's major challenges

The old site had been in use for many years., was inconvenient, lacked a mobile version, and did not support product filtering. The website's usability was poor, affecting customer interaction.

5 online orders in the last 1 years
Poor mobile functionality
Lacked Proper product categorization
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/ Processes

Project timeline

June
July
August
September
[ Planing ]
14
16
[ Planing ]
14
16
[ Design ]
17
08
[ Design ]
17
08
[ Development ]
09
09
[ Development ]
09
09
[ Testing ]
10
16
[ Testing ]
10
16
[ Deployment ]
17
19
[ Deployment ]
17
19
/ Initial data

Styles

  • #FE7D00
  • #F1F8F6
  • #2FB9B1
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Font 1
Montserrat
Font 2
Montserrat
/ Initial data

Design-system

A sleek and structured set of UI components, guiding consistency and usability across the project.

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/ Introduction

Development

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[ Backend ]

Our backend workflow for ICR Group leverages WordPress and WooCommerce to build a robust e-commerce platform. We engineered custom APIs and secure gateways for seamless user experience.

We ensured data integrity and strict compliance by streamlining inventory and order management with scalable architecture.

[ Frontend ]

On the frontend, we designed a clean, intuitive interface that enhances user experience with custom themes and responsive layouts. Every element supports smooth navigation across devices.

Our modern design and visual consistency drive effective engagement, ensuring effortless access to detailed product information.

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/ Initial data

Results

A modern website was created with an improved interface, easy-to-use product filters, and a better presentation of products. This significantly enhanced user experience and increased sales.

600% increase in online orders
100% improvement in mobile site responsiveness
1 000 products successfully categorized and added
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